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Challenge & Fun has been a leading source of natural children's products since 1998. Our products are made from the best materials by leading manufacturers from around the world.

We invite you to look, enjoy, and share the many treasures you will uncover here.

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Sold Out
Auris Glockenspiel Pentatonic Straight 7 Tone
Bioserie 2-in-1 Ring Stacker Set (4)
das.Brett Wooden Waldorf Curvy Rocker Board, Mint - Lacquered
das.Brett Wooden Waldorf Curvy Rocker Board, Natural - Lacquered
das.Brett Wooden Waldorf Curvy Rocker Board, Oiled
Elsa Beskow Children of the Forest 'Tomtebobarnen' 3-piece Melamine Dish Set
Holztiger Blue Whale with Water Fountain Toy Figure
On Sale
Honeysticks 100% Beeswax Crayons - Original (5)-Challenge & Fun, Inc.
Honeysticks Bath Drops (5)
Labyrinth Balance Board, Sprint! (NEW!) - challengeandfunretail - 1
Nanchen Organic Cotton "Garden" Rattle Dolls - challengeandfunretail - 1
NEW! ROSE Non-Toxic Peel-Off Nail Polish - Multiple Shades Available (8)
Sold Out
Ostheimer Bernese Mountain Dog
Senger Organic Cotton Goose Warming Pillow with Cherry Pits - challenge and fun natural toys
Stockmar Block Crayons in Wooden Box 24 Colors-Challenge & Fun, Inc.


Whats New Collection

(369 items)

(62 items)

For Baby Collection

(90 items)

(24 items)

Organic Cotton Collection

(115 items)

Bathtime Collection

(24 items)

(53 items)

Books & Music Collection

(21 items)


Limited Time Offer - Receive FREE "Train Song" with every order.



Founded by Margaret Wilson Henke and Rob Wilson, a mother and son team, in 1998, Challenge & Fun is a leading supplier of natural toys and furniture to the consumer and educational market. Through the years Challenge Fun has worked with various European manufacturers of beautiful toys and furniture, and was one of the very first companies to introduce organic cotton soft dolls and stuffed animals to the American market. While Challenge Fun was originally based in the Boston area, then in beautiful coastal Maine, it is now situated on the scenic California coast. Still, no matter where it is, we strive to stand out from the pack - to do things a little bit differently so that you can know that you have found the very best products with outstanding service to match.