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COVID-19 Update

Challenge & Fun is a small family run business. We are practicing "shelter in place" in California, AND have been able to maintain our shipping from home without major interruption.

We look forward to serving our homeschooling needs during this difficult time.


Challenge & Fun has been a leading source of natural children's products since 1998. Our products are made from the best materials by leading manufacturers from around the world.

We invite you to look, enjoy, and share the many treasures you will uncover here.

Are you a retailer? Click here to set-up a wholesale account


Whats New Collection

(336 items)

(50 items)

For Baby Collection

(76 items)

(37 items)

Organic Cotton Collection

(102 items)

Wooden Toys Collection

(231 items)

Bathtime Collection

(26 items)

(53 items)

Books & Music Collection

(23 items)


Limited Time Offer - Receive FREE "Train Song" with every order.



Founded by Margaret Wilson Henke and Rob Wilson, a mother and son team, in 1998, Challenge & Fun is a leading supplier of natural toys and furniture to the consumer and educational market. Through the years Challenge Fun has worked with various European manufacturers of beautiful toys and furniture, and was one of the very first companies to introduce organic cotton soft dolls and stuffed animals to the American market. While Challenge Fun was originally based in the Boston area, then in beautiful coastal Maine, it is now situated on the scenic California coast. Still, no matter where it is, we strive to stand out from the pack - to do things a little bit differently so that you can know that you have found the very best products with outstanding service to match.