Packaging is crucial to the ultimate success of a product. As the distributor of some of the finest children's products in the country, the product quality isn't lost on us. However, the sad fact is, so often that quality gets overlooked if the packaging isn't right.
As we embarked on our relationship with the Snails brand (Safe-Nails), we were impressed with their packaging and also their retail displays.
Their colorful displays come in many shapes and sizes. One of our favorites is the Eiffel Tower, which is a reminder of the French origins of the Snails product.
Displays like this are typically provided free to retailers, based on a minimum order. Retailers are free to choose from over 40 shades of Snails nail polish to populate their display, making it their own.
A new display was introduced this year which allows an assortment of Snails products to be featured.
This house display has the flexibility to show just nail polish, or an assortment as seen above. It is available empty - to be filled according to the needs of the store, or retailers can cut to the chase and purchase a full display. Fun fact on this display - there are hooks on each side which allows for nail wraps and nail stickers to be part of the presentation.
Snails also has displays that are part of collections. For instance, the Aloha collection features shades like Ukelele, Maui, Waves, etc.
Other themed displays include Ballerina, Fleur, and Festive (Holiday shades).
Want to see all the displays? Register for a wholesale account and when you log in they will become visible on our website.
Sometimes larger retailers will want something extra special. Snails is able to co-brand with retailers and create displays that are unique and which match the theme of that store.
For more information about Snails products and the merchandising available, please reach out to us.