Challenge & Fun, Inc. was established in 1998 with the goal of introducing beautiful, natural children's products that are not readily available in the US market.  Through the years, our product mix has changed and evolved, but we have stayed true to this overall objective. 

Currently we feature soft organic cotton dolls and stuffed animals, wooden market fruits & vegetables, and blocks & more, all made in Europe.  We have developed our own balance boards that are made right here in the USA from sustainable wood.  Regardless of where any of our products are made, we ensure they are made with the finest materials.

New products that have recently made headlines include "I Cherish Planet Earth" which has won the Dr. Toy Green Product of the Year Award, and the new Charlie Hope CD "I'm Me!" that has won the Silver Parent's Choice Award.  Both of these products are exceptional, both are made in the USA with eco-friendly materials.

We invite stores and consumers alike to browse through our products and take a step into the world of extraordinary.

We are members of the Toy Industry Association ,  ASTRA, the Organic Trade Association, and the Handmade Toy Alliance.

You can reach us at 1-888-384-6200 or 508-881-7500, by email at This e-mail address is being protected from spambots. You need JavaScript enabled to view it , or at:

PO Box 222
50R Main St.
Ashland, MA 01721