Challenge & Fun, Inc., is your source for engaging, natural toys & children's furniture.  We feature baby toys, educational toys, organic & natural soft animals, and unique & beautiful child care furniture & equipment

Learn more about Challenge & Fun, Natural Toys, our products, and more, at our NEW BLOG. 

Click Here to Shop Online Now

Our Philosophy:

Children learn from their play activities as well as from their environment.  At Challenge & Fun, we strive to provide quality toys that ignite a child's imagination & creativity.  On our website you will find toys such as puppets & dolls that encourage interaction and open-ended play.  Even our wooden games & puzzles can be used in ways that encourage story-telling and playing outside the traditional "rules of the game."

Beyond our goal to supply beautiful, engaging toys, is our commitment to ensuring that the manufacturers of our toys uphold labor standards and use responsibly forested wood.  Many of our soft baby products are made with 100% organic cotton, and others are certified to meet strict oeko-tex standards. 

We believe that providing the best products possible is the foundation of excellent customer service.  However, we don't stop there.   We pride ourselves on going above and beyond to ensure you are pleased with your purchase.  All of our products carry a 30 day satisfaction guarantee, and friendly customer service reps that will work with you to ensure your complete satisfaction.  Here are a few testimonials:

Extraordinarily responsive. Thank you very much!
-Elizabeth M (Pennsylvannia)

I needed to inquire about the products before I placed my order. Challenge and Fun answered my question promptly, and then processed my order promptly. I have had difficulty ordering on line through other businesses on other websites. Unlike those other companies, Challenge and Fun was responsive. They actually provide service to the customer - all to rare in this century.
-Ann M (Oregon)

Always perfect !!
-Sumiko T. (Japan)

Wholesale Inquiries Click Here